WHITE HAT PLAYBOOK // 3 ENTRIES

Ethical GEO strategies that build lasting authority

2026-02-19
WHITE HAT PLAYBOOK12 min readFEATURED
The Ethical GEO Framework: Getting Cited by AI Without Gaming the System
You don't need black hat tactics to appear in AI search results. Here's the complete white hat GEO framework that builds lasting authority.
2026-02-14
WHITE HAT PLAYBOOK8 min read
llms.txt: The Complete Guide to the New robots.txt for AI
llms.txt is emerging as the standard way to communicate with AI crawlers. Here's how to implement it correctly and what it means for your GEO strategy.
2026-03-08
WHITE HAT PLAYBOOK11 min read
Anti-Ghost Strategy: How to Build Citation Authority That AI Can't Fake
Ghost citations exploit the gap between perceived and genuine authority. Here's how to build real citation authority — the kind that survives AI verification improvements.
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