>_/GLOSSARY/generative-engine-optimization
GLOSSARY // DEFINITION
CONCEPT

Generative Engine Optimization (GEO)

The practice of optimizing content and website properties to improve visibility, citations, and recommendations in AI-powered search engines such as ChatGPT, Perplexity, Google AI Overviews, Claude, and Copilot. GEO is the next evolution of SEO, targeting LLMs rather than link-based algorithms. Can be practiced ethically (white hat) or manipulatively (black hat).

RELATED TERMS // 4 CONNECTIONS
CONCEPTAnswer Engine Optimization (AEO)CONCEPTAI Search Engine Optimization (AISEO)DEFENSEWhite Hat GEOCONCEPTBlack Hat GEO
REFERENCED BY // 8 TERMS
CONCEPTAI Search Engine Optimization (AISEO)CONCEPTAnswer Engine Optimization (AEO)CONCEPTAI OverviewsCONCEPTKnowledge GraphCONCEPTBlack Hat GEOCONCEPTLLM (Large Language Model)METRICAI VisibilityMETRICAI Visibility Score
DEEP DIVE ARTICLES
ARTICLE14 min read
What Is Black Hat GEO? The Complete Guide to AI Search Manipulation
Black hat GEO is the new frontier of search manipulation. Here's everything you need to know about how bad actors are ga...
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