46
OVERALL GEO READINESS SCORE
VULNERABLEPROTECTED
⚙
36
TECHNICAL
📄
55
CONTENT
🔒
50
DEFENSE
DETAILED CHECK RESULTS // 12 VECTORS
TECHHTTPS / SSL Certificate
22
TECHrobots.txt Configuration
59
TECHllms.txt Implementation
23
TECHStructured Data (JSON-LD)
44
TECHXML Sitemap
31
CONTENTContent Freshness
75
CONTENTAuthor Attribution (E-E-A-T)
58
CONTENTFAQ / Direct Answer Markup
41
CONTENTCitation-Worthy Content
45
DEFENSEAI Brand Monitoring
64
DEFENSENegative GEO Protection
43
DEFENSECompetitor Manipulation Shield
42
RECOMMENDATIONS // EXPEDIA
HIGH: Expedia has no detectable llms.txt file. Implementing llms.txt helps AI systems understand your content and reduces hallucination risk.
HIGH: Structured data (JSON-LD) implementation is weak. Add Organization, Article, FAQ, and Breadcrumb schema to improve AI extraction.
MEDIUM: FAQ and direct-answer markup is missing. Adding FAQ schema increases chances of appearing in AI Overviews and answer engines.
HIGH: Expedia is vulnerable to negative GEO attacks. Implement proactive brand monitoring and content diversification.
INFO: Content freshness is good. Continue publishing regularly to maintain AI search relevance.
COMPETITIVE LANDSCAPE
Potential competitors in the Travel / OTA space that may be running GEO campaigns targeting Expedia:
Monitor these domains for potential negative GEO campaigns targeting Expedia.